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How do I deduct are promotional items tax deductible on my taxes?

TL;DR

Promotional items are generally deductible as business expenses if they are used to promote your business and meet IRS criteria for ordinary and necessary expenses.

Detailed Answer

Promotional items are deductible as advertising expenses if they are ordinary and necessary for your business. This includes items like branded pens, mugs, or other merchandise given to clients or potential clients. However, the items must not be lavish or extravagant and should have a clear business purpose. Items given as gifts may be subject to different rules, such as the $25 limit per recipient per year. To qualify, the promotional items should be directly related to your business and used to generate future business. For example, handing out branded keychains at a trade show would typically be deductible.

Where to Put It on the Tax Form

Schedule C, Line 8 (Advertising Expenses)

Real World Example

A freelance graphic designer purchases $200 worth of branded USB drives to distribute to potential clients at a networking event. The designer can deduct the full $200 as an advertising expense on Schedule C, Line 8.

Audit Risk & Documentation Tips

Audit risk is moderate. Keep detailed records of the purchase, including receipts and any promotional materials or plans that show how the items were used to promote your business. Document the business purpose and the context in which the items were distributed to support the deduction.

IRS Reference

IRS Publication 535, Business Expenses; IRC §162.

Relevant Industries

FreelancersConsultantsRetailersEvent Planners

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Disclaimer: This is for informational purposes only and should not be construed as tax or legal advice. Always consult your tax advisor.

Page created on July 15, 2025