Can I Write This Off?

Can I write off SEO services?

TL;DR

SEO services can be deductible as a business expense if they are ordinary and necessary for your business.

Detailed Answer

SEO services are generally deductible as a business expense if they are ordinary (common and accepted in your industry) and necessary (helpful and appropriate for your business). For example, if you run an online store, investing in SEO to improve your website's visibility can be considered necessary. However, if the SEO services are for personal use or not directly related to your business operations, they would not be deductible.

Where to Put It on the Tax Form

Schedule C (Form 1040), Line 8 for 'Advertising' or Line 27a for 'Other expenses'

Real World Example

A freelance graphic designer invests $1,500 in SEO services to improve their website's search engine ranking, leading to increased client inquiries. This cost is deductible as it directly supports the business.

Audit Risk & Documentation Tips

To minimize audit risk, keep detailed records of the SEO services, including invoices, contracts, and proof of payment. Document how these services benefit your business and maintain any reports or results provided by the SEO company.

IRS Reference

IRS Publication 535, Business Expenses

Relevant Industries

Small BusinessFreelancersE-commerceMarketing Agencies

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Disclaimer: This is for informational purposes only and should not be construed as tax or legal advice. Always consult your tax advisor.

Page created on July 7, 2025

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