Can I Write This Off?

Can I write off email marketing tools?

TL;DR

Email marketing tools can generally be written off as a business expense if they are used for business purposes.

Detailed Answer

Expenses for email marketing tools are deductible as ordinary and necessary business expenses if they are used to promote your business, reach customers, or generate sales. This means that if you use services like Mailchimp, Constant Contact, or similar platforms to send marketing emails related to your business, these costs can be deducted. However, if the tools are used for personal purposes or for non-business-related activities, they are not deductible.

Where to Put It on the Tax Form

Schedule C, Line 8 (Advertising Expenses) for sole proprietors; or on the relevant line for business expenses on corporate tax forms.

Real World Example

A freelance graphic designer uses Mailchimp to send monthly newsletters to clients and prospects. The subscription fee paid to Mailchimp is deductible as a business expense.

Audit Risk & Documentation Tips

To minimize audit risk, keep detailed records of your email marketing expenses, including invoices and receipts from the service provider. Document how these tools are used for business purposes, such as copies of marketing emails sent and records of customer engagement.

IRS Reference

IRS Publication 535, Business Expenses

Relevant Industries

Small BusinessFreelancersMarketing AgenciesE-commerce

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Disclaimer: This is for informational purposes only and should not be construed as tax or legal advice. Always consult your tax advisor.

Page created on July 7, 2025

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