Checkmark iconCan I Write This Off?

Can I write off advertising on social media?

TL;DR

Yes, advertising on social media is generally deductible as a business expense.

Detailed Answer

Advertising expenses, including those incurred on social media platforms, are deductible if they are ordinary and necessary expenses paid or incurred during the taxable year in carrying on any trade or business. This includes costs for promoting your business, brand, or products on platforms like Facebook, Instagram, or LinkedIn. However, personal expenses or those not directly related to the business are not deductible.

Where to Put It on the Tax Form

Schedule C, Line 8 (Advertising Expenses) for sole proprietors; otherwise, report on the relevant business tax form.

Real World Example

A freelance graphic designer spends $500 on Facebook ads to promote their services. This amount is deductible as an advertising expense on their Schedule C.

Audit Risk & Documentation Tips

Keep records of all advertising expenses, including invoices, receipts, and the purpose of the advertising. Document the business nature of the expense to substantiate its deductibility in case of an audit.

IRS Reference

IRS Publication 535, Business Expenses

Relevant Industries

Small BusinessFreelancersDigital MarketingE-commerce

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Disclaimer: This is for informational purposes only and should not be construed as tax or legal advice. Always consult your tax advisor.

Page created on July 7, 2025

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