Can I write off advertising on podcasts?

Advertising expenses, including those for podcasts, are deductible if they are ordinary and necessary expenses paid to promote your business. This means the expense must be common and accepted in your trade or business and helpful and appropriate for your business. For example, if you own a small retail business and purchase ad space on a popular local podcast to reach potential customers, this would be considered a deductible advertising expense. However, if the podcast advertising is for a personal venture unrelated to your business, it would not be deductible.